Privacy Policy

FIRST HOME PRIVACY POLICY

PERSONAL DATA PRIVACY NOTICE FOR PROCESSES RELATED TO CUSTOMERS OF FIRST HOME UBON CO., LTD

1. General Provisions

For the purpose of complying with the Personal Data Protection Act B.E. 2562 (2019) and subordinate laws issued thereunder, including any amendment which may be made thereto, (“Laws on Personal Data Protection”), FIRST HOME UBON CO., LTD and its subsidiaries (“First Home”, “us”, “we” or “our”) have prepared this personal data privacy notice for processes related to customers of First Home (“Privacy Notice”) to inform you regarding how First Home handles information which can or may identify you, whether directly or indirectly, according to the Laws on Personal Data Protection (“Personal Data”), for instance, the methods by which Personal Data is collected, used, disclosed or dealt with, whether by manual or automated means, such as recording, organization, storage, adaptation or alteration, retrieval, sending, transfer, disclosure or making available by any means, sorting, combination, restriction on or prohibition of access, erasure or destruction (“Processing”, “Process”, “Processes” or “Processed”), as well as to notify you of the purposes for such Processing, the retention period of Personal Data and your rights as the data subject. In this regard, First Home recommends that you read and understand the following terms under the Privacy Notice

2. About First Home

We create new and affordable homes across Isaan through the principles of our own Homes for Life philosophy. These 12 key internal principles are central to ensuring that we deliver your home and community to the highest quality standards.

At First Home, we put our customers at the heart of everything that we do, from creating outstanding home designs in prime local locations to construction excellence combined and all at affordable prices.

WE BELIEVE IN BUILDING A BETTER COMMUNITY FOR OUR CUSTOMERS
The better that we can achieve our Homes for Life standards, the better your own home and community will be. You can learn more about First Home’s Homes for Life standards in the main menu.

For more information, please visit: www.firsthome.co.th If you have any questions or would like to exercise your rights as set out in this Privacy Notice, you may contact First Home using the contact details provided below:

Email: info@firsthome.co.th

Phone: +66 081 539 8118

Data Protection Officer:

Email: info@firsthome.co.th

Phone: +66 081 539 8118

3. Groups or Categories of Persons Whom First Home Collects Personal Data

Under this Privacy Notice, groups or categories of persons from whom First Home collects and Processes Personal Data are as follows:

• Customers which means persons who purchase products and/or use services of First Home or those who are expected to purchase products and/or use services of First Home (prospective customers), or any other persons having similar characteristics, such as business operators that purchase products and/or use services of First Home, participants in the marketing activities, including competitions and campaigns, gift voucher recipients, website users, persons who make contact to request to receive information or services from First Home, and persons who provide responses to surveys concerning the products and/or services of First Home, etc.
• Persons related to customers which means persons who are related to or are representatives or personnel of juristic persons that are the customers or may become the customers of First Home, such as directors, executives, employees, staff, representatives or personnel of customers who are juristic persons, including persons whose Personal Data appear in relevant documents and processes, such as witnesses, purchasers, consignees and cheque payers, etc.

4. Personal Data Related to Minors

First Home is not directed and intended for Processing of Personal Data of anyone under the age of 20 (“Minors”). Please do not allow your Minors to submit Personal Data to First Home.

We do not knowingly collect Personal Data from anyone under the age of 20. If you are a parent or guardian and you are aware that your Minors have provided us with Personal Data, please contact us by using the contact details set out in Clause 2 of this Privacy Notice. If we become aware that we have collected Personal Data of Minors, we take steps to remove that Personal Data from our possession and storage.

5. Collected Personal Data

Your Personal Data that is collected and Processed under this Privacy Notice, regardless of whether such Personal Data was directly provided by you to First Home or automatically collected from you by First Home, or was provided to First Home by other sources or third parties, includes the following:

• – Personal information, such as first name, last name, gender, date of birth, identification number, passport number, photograph, occupation and signature, etc.
• – Contact information, such as type of residence, address, mailing address, delivery address, telephone number, fax number, e-mail, and user IDs and accounts for various applications for communications or other social media (e.g., Facebook, Twitter, Line and Instagram) etc
• – Customer business information, such as name and address of the company you are affiliated with, and position, etc.
• – Information concerning transaction, such as transaction data, photos of installation place, schedule of works, drawing, customer code, purchase amount, bank account details, Personal Data which appears in the invoice, tax invoice, and receipt, and details of complaints concerning products and services (e.g., date of order, type of product, relevant branch and the problem that is found), etc.
• – Information that is used as supporting evidence for the execution of transactions, such as Personal Data which appears in a copy of the national identification card, copy of passport, power of attorney, copy of company affidavit, copy of bank account, map, and sale and purchase agreement or any other agreements relating to the transaction, etc.
• – Sensitive personal data, such as religion, and health data including body temperature, etc.
• – Technical information, such as log file, IP Address, browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data, and information that First Home collects through the use of Cookies or other similar technologies, etc.
• – Other information, such as preferred brands, interested products and services, behaviors or trends to purchase products and/or services, photo and video recording by means of CCTV, and record of visitors including license plate number and time in and out, etc.

6. How First Home Collects and Receives Your Personal Data

First Home collects and receives your Personal Data via the following methods: Personal Data which you directly provide to First Home You may directly provide your Personal Data to First Home, such as:

• When you contact, inquire, express an opinion or comment, submit a complaint to First Home, whether in written or oral communications by face-to-face interaction or by contact at the place of business of First Home, or by any other channels, such as by telephone, fax, e-mail, mail, website, application for communication or any other media platforms;
• When you express an intention to purchase products or use services of First Home, enter into a contract with First Home or deliver documents containing Personal Data to First Home; and
• When you participate in marketing activities, competitions, campaigns, events or any other activities organized by or on behalf of First Home, etc.

Personal Data which First Home automatically collects from you. First Home may collect your Personal Data by automated means, such as the use of Cookies or other similar technologies. For more details, please see First Home Cookie Policy.

Personal Data which First Home receives from other sources or third parties. First Home may receive your Personal Data from other sources or third parties, such as:

• In case the customer is a juristic person, First Home may receive your Personal Data from contact persons, representatives or personnel of the juristic person that you affiliated;
• Business partners or service providers of First Home, such as digital payment platform operators, food delivery platform operators, POS restaurant management system operators, delivery service providers, website service providers, application service providers, property developers and suppliers, etc.;
• Companies under First Home;
• Government agencies, such as Department of Business Development; and
• In some cases, First Home may collect your Personal Data from public data sources, data sources containing information relating to your business or sources containing information relating to trades, irrespective of whether you have disclosed the Personal Data by yourself or have provided consent to somebody else to disclose such Personal Data, etc.

In collecting your Personal Data, you will be informed of the details as set out in this Privacy Notice, including but not limited to, the purposes and lawful bases for the collection, use, disclosure and/or Processing of Personal Data, or in the event that the Laws on Personal Data Protection require your consent for any Processing of Personal Data, First Home will explicitly request your consent.

Where First Home has previously collected your Personal Data before the Laws on Personal Data Protection have become effective, First Home will continue to collect and use your Personal Data in accordance with the original purposes of collection. Nevertheless, after the Laws on Personal Data Protection in respect of the collection, use or disclosure of Personal Data have taken effect, if you do not wish for First Home to collect and use your Personal Data and if First Home has relied on your consent as a basis in Processing your Personal Data, you may contact First Home using the contact details set out in Clause 2 of this Privacy Notice to request for the withdrawal of your consent. To this end, First Home reserves the right to consider your request for the withdrawal of consent and proceed in accordance with the Laws on Personal Data Protection.

“7. Purposes and Lawful Bases for the Processing of Personal Data

First Home Processes your Personal Data for the purposes under lawful basis as follows (collectively, the “Purposes”):

No.	Purposes	Lawful Bases of the Processing
(a)	For the purpose of verifying the identification of customers or persons related to customers.	Legitimate interests basis: The Processing of Personal Data of the customers or persons related to the customers is necessary for the legitimate interests of First Home in verifying the identification of such persons, such as verifying the identification prior to granting award in a marketing activity.
(b)	For the purpose of creating accounts for customers.	Legitimate interests basis:  The Processing of Personal Data is necessary for the legitimate interests in operating business or complying with First Home’s policy, or in case where the customer is a juristic person, the Processing of Personal Data of persons related to the customer is necessary for the legitimate interests in operating business or complying with First Home’s policy, such as the record of history and transaction data (customer’s account or AR code), etc.
(c)	For the purpose of managing customer orders, providing contracts, and performing obligations under the contract between First Home and customers.	Contractual basis: The Processing of Personal Data of the customers is necessary in executing the request of the customers before entering into contracts, providing the contracts and perform the obligation as stipulated in the sale and purchase agreements, service agreements and rental agreements where the customers are contracting parties, such as quotation, interior design, delivery, shipping, installation, repair, exchange, returning products, refund, billing and delivery of receipts to the customers, etc. Legitimate interests basis: In case where the customer is a juristic person, the Processing of Personal Data of persons related to the customers is necessary for the legitimate interests in operating business, preparing contracts and managing contracts of First Home, such as the use of director’s or representative’s data of the customers’ company in preparing contracts, managing customer orders, managing contracts and contacting with customers, etc.
(d)	For the purpose of providing customers care and support.	Legitimate interests basis: The Processing of Personal Data of the customers is for facility support, such as the record of order history and delivery location to facilitate the next purchase order and restaurant reservations, dealing with your inquiries and requests, etc.
(e)	For the purpose of receiving complaints from customers or persons related to the customers.	Legitimate interests basis: The coordination and Processing of Personal Data of the customers or persons related to the customers is necessary for legitimate interests of First Home in solving deficiencies and problems, as well as developing the quality of the products or services provided by First Home.
(f)	For the purpose of informing news or publicizing products, services or activities.	Consent basis: First Home will inform news or publicize products, services and marketing activities, such as direct marketing, sending marketing messages to the customers, publicizing marketing activities, etc. First Home will undertake such actions by relying on the consent received from you. Legitimate interests basis: When you notify, contact or provide information on interested products, services or activities in order for First Home to contact back, inform news or publicize such matters to you, or in case where the customer is a business operator or juristic person, the Processing of Personal Data of persons related to the customer for publicizing products, services or activities to the persons related to customer is necessary for legitimate interests of First Home, such as to present new products of First Home to the contact person of the customer who is a juristic person, etc.
(g)	For the purpose of arranging marketing activities.	Contractual basis: The Processing of your Personal Data is necessary to execute per your request in participating in marketing activities, such as an application and grant awards in the competition or campaign according to the terms and conditions that First Home prescribed. Legitimate interests basis: The Processing of your Personal Data to issue a gift voucher in a customer’s name, or in case where a customer is a business operator or juristic person, the Processing of Personal Data of persons related to the customer in order to arrange marketing activities is necessary for legitimate interests of First Home. Consent basis: In this regard, where the Laws on Personal Data Protection require your consent for any Processing of Personal Data, First Home will explicitly request the consent from you.
(h)	For the purpose of developing quality of the products and services, analysis and planning of marketing strategies.	Legitimate interests basis: The Processing of your Personal Data from purchasing products or services, surveying the interest or satisfaction of the customers on the products and services, including the usage of website or communication via other channels in which is necessary for legitimate interests of First Home in operating  business and developing the quality of the products and services provided by First Home, such as the analysis of purchasing strategies and marketing strategies, development of quality of products and services, improvement of the operation, improvement of the website, including the solving deficiencies and problems related to products and services. Consent basis: In case First Home observes or monitors your behavior or interest to analyze and plan for marketing strategies, or to analyze the behavior and conduct direct publicize or advertise according to your behavior or direct marketing, or in the case where the Laws on Personal Data Protection require your consent, First Home will undertake such actions by relying on the consent received from you.
(i)	For the purpose of internal and external audit, and analysis of various information that is necessary for business operations of First Home.	Legitimate interests basis: The Processing of Personal Data is necessary for the legitimate interests of the business operation of First Home, such as maintenance of IT system, detection, prevention and solution of technical issues, and other service planning, etc.
(j)	For the purpose of the compliance with the laws relating to First Home’s business and legitimate orders of courts, government agencies and relevant officers.	Legal obligation basis: To comply with the applicable laws of First Home, such as taxation law, Laws on Personal Data Protection, computer crime law, laws on communicable diseases, laws on customs, and legitimate orders of the courts, government agencies and relevant officers, such as the Customs Department and Office of the Personal Data Protection Commission, etc. Legal obligation basis to achieve the purposes relating to public interests in public health: In some cases, the Processing of sensitive Personal Data is necessary for First Home in complying with laws to achieve the purposes relating to public interests in public health, such as the collection of health data or body temperature of the persons entering into First Home in order to protect from the spreading of COVID-19 according to the laws on communicable diseases, etc.
(k)	For the purpose of establishment of legal claims, proceeding in accordance with and exercise of claims, or raising arguments to defend claims pursuant to the laws.	Legitimate interests basis: The Processing of Personal Data is necessary for the establishment, compliance, exercise or defense of legal claims of First Home in various stages according to the laws, such as investigation and/or inquiry by government officials, reporting the compliant, case preparation, prosecution and/or pursuit of the case in court, etc.
(l)	For the purpose of monitoring and ensuring the security of persons and properties of First Home.	Preventing or suppressing a danger of person’s life, body or health basis: The Processing of Personal Data is necessary for the benefit in checking, monitoring, preventing or suppressing any circumstances which may be dangerous to person’s life, body or health. Legitimate interests basis: The Processing of Personal Data is necessary for the legitimate interests of First Home in monitoring and ensuring the security of properties of First Home. For example, the information of the visitors or the CCTV footage can be used to prevent loss or damage to First Home’s properties or to track properties or claim damages in the case where the properties of First Home are lost or damaged, etc.
(m)	For any transaction that is necessary and beneficial to First Home or other persons or juristic persons which are directly related to the purposes set forth above.	Legitimate interests basis: The Processing of Personal Data is necessary for the legitimate interests of First Home or other persons or juristic persons in carrying out any transactions which are necessary and/or beneficial to First Home or any other persons or juristic persons, or directly related to the purposes set forth above. In this regard, where the Laws on Personal Data Protection require your consent for any Processing of Personal Data, First Home will explicitly request the consent from you.
(n)	For other purposes of which First Home will notify you.	First Home will notify you of any other purposes that cause First Home to Process your Personal Data other than the purposes set forth above or when First Home changes the original purposes that were set forth. In this regard, where the Laws on Personal Data Protection require your consent for any Processing of Personal Data, First Home will explicitly request the consent from you.

Your Personal Data which First Home will Process for the Purposes set forth in Clause 7.1 above that relate to the compliance with laws or contracts or are necessary for entering into contracts with you, is the data which is necessary for the achievement of the said Purposes. If you do not intend to provide such Personal Data to First Home, there may be legal implications or First Home may not be able to perform its duties pursuant to the contract which has been entered into with you or may not be able to enter into a contract with you (as the case may be). In such event, it may be necessary for First Home to decline to enter into the contract with you or to cancel the sale and purchase or services related to you, whether in whole or in part. In the event that First Home will Process your Personal Data in a manner and/or for purposes which are not consistent with the Purposes set forth above, First Home will put in place additional policies or notifications for the protection of Personal Data to provide explanations concerning such Processing of Personal Data. In this regard, you should review such additional policies or notifications in conjunction with this Privacy Notice (as the case may be).

8. Disclosure of Personal Data

First Home may disclose your Personal Data in accordance with the Purposes and the rules prescribed under the laws to the following persons and entities:

• Companies in First Home, including directors, executives, staff, employees and/or relevant in-house personnel, and as necessary on a need-to-know basis for the Processing of your Personal Data.
• Business partners, service providers, suppliers, and data processors designated or hired by First Home to perform duties in connection with the management/Processing of Personal Data for First Home in the provision of various services, such as information technological services, website management services, cloud services, document depository services, payment services, printing services, mailing services, delivery services, freight forwarding services, shipping services, installation services, repair services, data analytics services, marketing services, remarketing services, bank, or any other services which may be beneficial to you or relevant to First Home’s business operations, etc.
• Designers and interior design and decoration companies that you have contacted or engaged;
• Advisors of First Home, such as legal advisors, lawyers, auditors, or any other internal and external experts of First Home.
• Court and relevant governmental agencies which have supervisory duties under the laws or which have requested the disclosure pursuant to their lawful powers or relevant to the legal process or which were granted permission pursuant to applicable laws, such as Ministry of Commerce, Revenue Department, Customs Department, Department of Disease Control, Office of the Personal Data Protection Commission, Royal Thai Police and Office of the Attorney General, etc.
• Any persons or other entities that you have given consent to disclose your Personal Data to, such as the disclosure of processed images of activities through various media platforms of First Home to the general public.
• The disclosure of your Personal Data to third parties shall be in accordance with the Purposes or other purposes permitted by law, provided that if the law requires your consent to be provided, First Home will request for your prior consent.
• In the event that First Home discloses your Personal Data to third parties, First Home will put in place appropriate safeguards to protect the Personal Data that has been disclosed and to comply with the standards and duties relating to the protection of Personal Data as prescribed by the Laws on Personal Data Protection. Where First Home sends or transfers your Personal Data outside Thailand, First Home will ensure that the recipient country, the international organization or such overseas recipient has a sufficient standard for the protection of Personal Data or such transfers of your Personal Data outside Thailand have been carried out in accordance with the Laws on Personal Data Protection. In some cases, First Home may request your consent for the transfer of your Personal Data outside Thailand, subject to the requirements under the Laws on Personal Data Protection.

9. Retention Period

• First Home will retain your Personal Data for the period necessary to fulfill the Purposes for which the Personal Data was Processed, whereby the retention period will vary depending on the Purposes for which such Personal Data was collected and Processed. First Home will retain Personal Data for the period prescribed under the applicable laws (if any) by considering the statute of limitations under the laws for any legal proceedings that may occur from or in relation to the documents or Personal Data collected by First Home and having regard to First Home’s business practices and relevant business in relation to each category of Personal Data. ​
• In this regard, First Home will retain your Personal Data for a period not exceeding 10 years, starting from the date your legal relations/transactions with First Home come to an end. However, First Home may retain your Personal Data for a longer period of such time prescribed if the laws permit or such retention of Personal Data is necessary for the establishment of the right of claim of First Home.
• After the period of time set forth above has expired, First Home will delete or destroy such Personal Data from the storage or system of First Home and other persons providing services to First Home (if any) or anonymize your Personal Data, unless in the event that First Home can continue to retain such Personal Data as prescribed by the Laws on Personal Data Protection or other applicable laws. In this regard, for additional details regarding the retention period of your Personal Data, you can contact First Home by using the contact details set out in Clause 2 of this Privacy Notice.

10. Your Rights in Relation to Personal Data

As the data subject, you have the following rights in relation to your Personal Data, subject to the rules, methods and conditions under the Laws on Personal Data Protection. In this regard, if you wish to make a request to exercise your rights, you can contact First Home by using the contact details set out in Clause 2 of this Privacy Notice.

• Right of Access You have the right to access your Personal Data and may request that First Home provide you with a copy of such Personal Data in accordance with the requirements under the Laws on Personal Data Protection.
• Right to Data Portability You have the right to obtain your Personal Data, including to request that your Personal Data is transmitted to another data controller or to you, except where it is technically unfeasible, in accordance with the requirements under the Laws on Personal Data Protection.
• Right to Object You have the right to raise an objection to the Processing of your Personal Data in certain circumstances prescribed under the Laws on Personal Data Protection.
• Right to Erasure You may request that First Home delete, destroy or anonymize your Personal Data in certain circumstances prescribed under the Laws on Personal Data Protection.
• Right to Restriction You have the right to request that First Home restrict the Processing of your Personal Data in certain circumstances prescribed under the Laws on Personal Data Protection.
• Right to Rectification You have the right to request that your Personal Data be rectified if the Personal Data is inaccurate, not up-to-date or incomplete, or may cause a misunderstanding.
• Right to Withdraw Consent If First Home relies on your consent as the legal basis for Processing your Personal Data, you have the right to withdraw such consent which has been provided to First Home at any time.
• Right to Lodge a Complaint If you have any concerns or questions about any aspect of First Home’s practices in relation to your Personal Data, please contact First Home using the contact details set out in Clause 2 of this Privacy Notice. Where there is reason to believe that First Home is in breach of Laws on Personal Data Protection, you have the right to lodge a complaint to the expert committee appointed by the Personal Data Protection Commission in accordance with the rules and methods prescribed under the Laws on Personal Data Protection. To this end, First Home reserves the right to consider your request to exercise your rights and act in accordance with the requirements under the Laws on Personal Data Protection.

11. Changes to This Privacy Notice

First Home may make changes to this Privacy Notice from time to time to reflect any changes to our Processing of your Personal Data and to comply with any changes to the Laws on Personal Data Protection or any applicable laws. In this regard, First Home will notify you of any significant changes to the Privacy Notice and the amended Privacy Notice through appropriate means and/or post the amended Privacy Notice on First Home’s website www.firsthome.co.th/privacy-policy/. First Home encourages you to review such communication periodically in order to be aware of any changes made to this Privacy Notice.

This Privacy Notice shall be effective from May 31, 2022.

Last updated on September 10th, 2022